Why Attar fragrance ?

Perfume Oils (Attars) are potent, uncut, concentrated and natural fragrance projecting super well. Perfume oils are a luxurious blend of pure perfume and neutral carrier oil. This combination offers the most intense and authentic fragrance encounter possible.

Incredibly long-lasting, not alcohol-based, natural, eco and skin-friendly. For hundreds of years, attars were considered, mainly in Islamic cultural, to be fragrances that attracted angels and warding off evil. Attars are to be considered as scents to assist in the journey towards enlightenment.

Community Members

Phygital Perfume

Purchasing or receiving these attars generates a certified authentic digital twin NFC-NFT of your perfume and introduces you to the select HiiY community membership of like-minded, eligible for special perks and benefits such as the HiiY loyalty reward program.

Becoming Diffuser means you participate in the HiiY Movement of Peace, Love, Vitality and Success, with co-creation DAO of a future new development and earn a passive income of the IP profits generated from the HiiY Initiatives.

The first smart perfume

Thanks to the NFC tag technology and for the first time in the fragrance history, a smart perfume is born.

Each flacon is unique and has a blockchained digital twin. The NFC tag holds a personal message. Consecutively you can send hyper-personalised messages to your recipient. And you can make the Attar interact and engage with its user. The perfume gets its own personality and can be fun, romantic, empathetic, spiritual, … name it, and it all depends on your creativity and wishes.

Mood perfume

HiiY is introducing a scent of belonging via 4 fundamental moods, Love - Peace - Vitality - Success.

Olfaction plays an essential role in all our lives by transmitting emotions and ultimately influencing our behavior.

Our Attars heighten consumers’ positive emotional experiences across many touchpoints. HiiY creates scents bursting with personality, zest, and versatility non-alcoholic, vegan, halal and wellness perfume oils that deliver scientifically validated and relevant emotional & spiritual benefits.